TOM GILMORE
Creative Director
Contact
tomleegilmore@gmail.com
Worked on
NHTSA
DSPO
DCPAS
ACCOUNTING+
US VOTE
Amtrak
2020 Census
U.S. Air Force
John Deere
Northwestern Mutual
PGA Tour
Southwest
Tostitos
Popeyes
STROHS Beer
CBS Sports
Dial Soap
Alamo Rent A Car
Mirage Resorts
DoubleTree Hotels
Saturn Cars
Mastercard
Men’s Journal
Texas Lottery
National Kidney Foundation
Recognition
The One Show
Cannes Lions
International Andy Awards
Communication Arts
FWA Site of the Day
The Webbys
National Addys
NY Art Director’s Club
Design Licks Site of the Day
ExAwards
Effies
Experience
Culture One World
Executive Creative Director/September 2021 – Present
C1W is an integrated communications agency in DC dedicated to impactful social change.
* Working remotely I managed all creative, and oversaw 8 creatives spread across the country. Working mainly on social, digital and video content, and yes, even radio, TV and outdoor.
* Created and launched Accounting+, a non profit initiative created by the big 4 accounting firms to recruit under-represented black and hispanic youth to the accounting profession.
* Created digital and broadcast advertising for NHTSA on multiple initiatives and holidays both in English and Spanish.
* Launched a new brand campaign for DSPO to help prevent suicide in the military community. Produced 5 2 minute films, redesigned their website and brand graphic standards.
* Created and launched multiple campaigns for DCPAS breaking the myth that you needed to be enlisted to realize a great career at the Department of Defense.
Creative Director At Large
Contract at NitroC/January 2021 – August 2021
VMLY&R NY
Executive Creative Director/September 2018 – November 2020
Moved to New York City to lead the creative for the 2020 Census.
• Helped build a trusted brand from scratch in just 9 months.
• Created and led team specializing in digital, social, experiential, and traditional work to create an integrated brand campaign that targeted everyone living in the U.S.
• Led design team to create a bold, iconic brand look and brand style guide that appealed to all audiences.
• Led the creative development for all six multi-cultural agencies across the country producing work in 24 different languages.
• Oversaw creative for partnership program support, statistics in schools, PR and Crisis communications.
• Led creative workshops with 20 creatives and 35 clients.
• Oversaw and mentored 8 creatives in NY as well as a team of writers, art directors and editors in Washington DC.
• Oversaw the design of the 2020 Census website 2020census.gov
• Led the production of over 1000 pieces of creative in all media.
• Reacted to Covid-19 by producing relevant advertising and messaging in just two weeks.
GSD&M Austin
Sr. VP Group Creative Director/March 1993 -September 2018
Moved to Austin from San Francisco to run creative for
Southwest Airlines.
• Pitched and won John Deere, Charles Schwab, U.S. Air Force, Dial Soap, Popeye’s Chicken, PGA Tour, Men’s Journal, DoubleTree hotels, Texas Lottery, Northwestern Mutual among others.
• Re-pitched Air Force twice, exceeding recruitment goal all 12 years.
• Led the redesign of airforce.com, results include a 60% lift in conversion, reduction of cost per lead by 30% and a Cannes lion.
• Produced and launched ‘These guys are good.’ for PGA Tour, the longest running campaign in professional sports.
Education
The University of Texas at Austin
B.S. in Advertising
DSVC Scholarship